Mixed 70.doc



Question 1
Identifying customers is a responsibility of the __________ function.
A. finance and accounting
B. human resources
C. manufacturing and production
D. sales and marketing
Question 2
Producing bills of materials is a business process within the __________ function.
A. finance and accounting
B. human resources
C. manufacturing and production
D. sales and marketing
Question 3

Which of the following is an example of a cross-functional business process?
A. Identifying customers
B. Creating a new product
C. Assembling a product
D. Paying creditors
Question 4
To monitor the status of internal operations and the firm’s relations with the external environment, managers need __________ systems.
A. decision-support
B. knowledge
C. transaction processing
D. management information
Question 5
Which systems are typically a major source of data for other systems?
A. Transaction processing systems
B. Management information systems
C. Executive support systems
D. Decision-support systems
Question 6
Which type of system would you use to determine the five suppliers with the worst record in delivering goods on time?
Question 7
A relocation control system that reports summaries on the total moving, house-hunting, and home financing costs for employees in all company divisions would fall into the category of:
A. knowledge management systems.
B. transaction processing systems.
C. executive-support systems.
D. management information systems.
Question 8
Decisions that are unique, rapidly changing, and not easily specified in advance are best suited to which type of system?
Question 9
Which systems often deliver information to senior executives through a portal, which uses a Web interface to present integrated personalized business content?
A. Transaction processing systems
B. Executive support systems
C. Management information systems
D. Decision-support systems
Question 10
A(n) __________ system collects data from various key business processes and stores the data in a single, comprehensive data repository, usable by other parts of the business.
A. transaction
B. enterprise
C. automatic reporting
D. management information
Question 11
Hilton Hotels’ use of customer information software to identify the most profitable customers to direct services to is an example of using information systems to:
A. strengthen customer intimacy.
B. differentiate their service.
C. focus on market niche.
D. increase efficiency.
Question 12
An information system can enable a company to focus on a market niche through:
A. complex trend forecasting.
B. tailoring products to the client.
C. intensive product trend analysis.
D. intensive customer data analysis.
Question 13
Which industries did the first wave of e-commerce transform?
A. Air travel, books, bill payments
B. Air travel, books, music
C. Real estate, air travel, books
D. Real estate, books, bill payments
Question 14
To what competitive force did the printed encyclopedia industry succumb?
A. Positioning and rivalry among competitors
B. Low cost of entry
C. Substitute products or services
D. Customer’s bargaining power
Question 15
Internet technology:
A. makes it easy for rivals to compete on price alone.
B. imposes a significant cost of entry, due to infrastructure requirements.
C. increases the difference between competitors because of the wide availability of information.
D. makes it easy to sustain operational advantages.
Question 16
The Internet raises the bargaining power of customers by:
A. creating new opportunities for building loyal customer bases.
B. making more products available.
C. making information available to everyone.
D. lowering transaction costs.
Question 17
The value chain model:
A. categorizes five related advantages for adding value to a firm’s products or services.
B. sees the supply chain as the primary activity for adding value.
C. categorizes four basic strategies a firm can use to enhance its value chain.
D. helps a firm identify points at which information technology can most effectively enhance its competitive position.
Question 18
The primary activities of a firm include:
A. inbound logistics, operations, outbound logistics, sales and marketing, and service.
B. inbound logistics, operations, outbound logistics, technology, and service.
C. procurement, inbound logistics, operations, technology, and outbound logistics.
D. procurement, operations, technology, sales and marketing, and services.
Question 19
The most successful solutions or methods for achieving a business objective are called:
A. value activities.
B. best processes.
C. core competencies.
D. best practices.
Question 20
The secondary activities of a firm include:
A. inbound logistics, technology, outbound logistics, sales and marketing, and service.
B. inbound logistics, organization infrastructure, outbound logistics, technology, and procurement.
C. organization infrastructure, human resources, sales and marketing, and technology.
D. organization infrastructure, human resources, technology, and procurement.