Multiple Choice Answers

Cross-docking: (Points : 4)
increases the opportunity costs for a firm
allows for companies to load and off-load products with minimal warehousing
manages the replenishment of goods from the manufacturer to the final consumer
increases the costs of insurance on stored products
triggers shipments of product only after the product is sold to the customer

The activities that enable the demand management process to work include: (Points : 4)
customer data collection
forecasting of future demand
sales and operations planning
the development of activities that tend to “smooth out” demand
All of the above.

Encoding is the: (Points : 4)
creation of the original ideas and thoughts of a message
conversion of the sender’s ideas and thoughts into a message
transmission of a message
receipt and comprehension of a message
deciphering and understanding of a message

The marketing function that evaluates public attitudes, identifies areas within the organization that are of public interest, and executes a program of action to gain public understanding is: (Points : 4)
public relations
advertising
implicit communications
personal selling
sales promotion