Multiple Choice Answers

A ________ has been defined as being a coordinated collection of data, systems, tools, and techniques with supporting software and hardware by which an organization gathers and interprets relevant information from business and environment and turns it into a basis for marketing action.

A. marketing information system
B. database management system
C. marketing intelligence system
D. marketing decision support system
E. marketing research system

Which source of evidence to support experimental results is most threatened by the use of a field experiment?

A. Agreement between the IV and DV
B. Manipulation of the IV
C. Time order of the occurrence of the variables
D. Control of contamination from extraneous variables
E. Use of a control group