CVJI 61.doc



1.A(n) ________ stock is issued by a young and expanding company and usually doesn’t pay a dividend.
a. blue chip
b. income
c. defensive
d. growth
2.A company’s budget outlines all of the following EXCEPT
a. staffing recommendations
b. planned cash flows
c. expected operating expenses
d. anticipated revenues
3.Bonds issued by state and local governments are called ________.
a. municipal bonds
b. debenture bonds
c. treasury bonds
d. convertible bonds
4.Arwa is a marketing specialist who was hired by a United States company with a branch in her native country of Turkey. Which of the following is the LEAST likely reason her company hired Arwa?
a.Arwa benefitted from a company hiring program that recruits minorities.
b. Arwa is fluent in English and Turkish.
c. Arwa spent a year at a university in the United States.
d. Arwa is familiar with a number of marketing technologies and services.
5.American Girl, Inc. manufactures dolls with a variety of hair, eye, and skin colors as well as a variety of hair styles. The consumer is able to choose the combination of features that meets their need. The doll is then manufactured according to the customer requirements. American Girl, Inc. must use ________.
a. mass production
b. flexible production
c. mass customization
d. order management
6. Companies that provide a service do NOT need to be concerned with efficient production processes.
a. false
b. true
7. Chief information officers do not get involved in creating business opportunities for their companies.
a. false
b. true
8. A food manufacturer doing market research on the possible customer demand for a new fast food item is an example of ________.
a. idea generation
b. idea screening
c. product development and concept testing
d. commercialization
9.Customer input and feedback have no effect on how companies shape their products.
a. false
b. true
10.As a financial manager, you decide to borrow funds in order to meet payroll. Your company will pay back the funds within nine months. You are seeking ________ financing.
a. long-term
b. short-term
c. retained earnings
d. equity
11.A city fire department might consider an investment in robotics technology because ________.
a. it could relieve firefighters of certain dangerous tasks
b. it could allow the fire department to lay off fewer firefighters
c. it could make the firefighters’ jobs more fulfilling
d. it could justify an increase in the annual department budget
12. Data mining has proven to be a poor technique for improving the effectiveness of a firm’s marketing strategies.
a. false
b. true
13.A statement of cash flows is different than a balance sheet or an income statement because it does not reflect the amount of incoming and outgoing transactions that have been recorded ________.
a. on credit
b. by computer
c. on loan
d. below $100
14. Current Assets – Current Liabilities = ________ Capital.
a. Working
b. Current
c. Equity
d. Ratio
15.Darcy is considering opening a factory near a small town in North Dakota. Of the factors listed, the MOST important factor she should consider is ________.
a. the number of qualified workers in the community
b. the average level of education in the community
c. the cost of living expenses within the community
d. the weather patterns in the area
16.As a chief information officer, Bob looks for ways that his company’s technological resources can generate bigger returns on its information technology investments. Which aspect of the CIO’s role is he addressing?
a. currency of systems
b. e-commerce
c. system design
d. budget
17.An automobile company stock can best be characterized as being a ________ stock.
a. growth
b. cyclical
c. defensive
d. blue chip
18. A(n) ________ is a network that includes computers and other devices that are in close physical proximity to one another, for instance, in one office building.
a. LAN
b. Extranet
c. VPN
d. VoIP
19.All of the following are degrees of brand loyalty EXCEPT brand ________.
a. recognition
b. preference
c. insistence
d. license
20.A rising inflation rate increases the purchasing power of money.
a. false
b. true