Multiple Choice Answers

1. When you’re faced with a business communication situation, you need to develop a solution that will both solve the organization problem and
A. Make everyone happy.
B. Save the organization money.
C. Meet the psychological needs of the people involved.
D. Create more loyal customers.
E. None of the above.
2. When determining the purposes of your message, you should consider which of the following questions?
A. What must this message do to solve the organizational problem?
B. How much does your audience know about the topic?
C. What negative elements must your message overcome?
D. All of the above.
E. None of the above.
3. PAIBOC stands for
A. Purpose, Audience, Information, Benefits, Objections, and Context.
B. Purpose, Audience, Information, Benefits, Obstacles, and Context.
C. Purpose, Audience, Information, Beliefs, Objections, and Context.
D. Purpose, Audience, Information, Beliefs, Objections, and Communication.
E. Purpose, Audience, Instinct, Beliefs, Objections, and Communication.
4. A gatekeeper audience has
A. The authority to keep your message from getting to the primary audience.
B. The ability to act on your message in lieu of the primary audience.
C. The ability to cancel your message from the start.
D. Political, social, or economic power.
E. None of the above.
5. You’ll be the most persuasive if you play to your audience’s
A. Whims.
B. Egos.
C. Weaknesses.
D. Strengths.
E. Expectations.

6. Your small company prides itself on providing equal opportunity for all employees, regardless of such factors as age, race, or gender. It has several women and minorities in top positions, and the annual report always features photos that highlight the commitment to diversity. Yet, you notice that at after-work mixers and other social events, the groups are consistently far less diverse. No one is required to attend any of the after-work events, which are organized by employees on their own time and by informal invitation, often word of mouth. Still, they are great opportunities for people to bond, as well as to boost employee morale. What might this situation BEST suggest about the organizational culture?
A. The employees have a stronger commitment to diversity in a business setting than in a social one.
B. The employees are bigots and trying to find ways to shut out people they don’t like.
C. The women and minorities simply aren’t interested in socializing with anyone else.
D. The organization is indifferent to the feelings of all of its employees.
E. It probably doesn’t say anything because it’s just a coincidence.
7. Many women in business are uncomfortable when others compliment them on their appearance because they
A. Know that it is impossible to both look good and be effective.
B. Don’t want their looks to be perceived as more important than their work.
C. Are insecure and can’t take a compliment.
D. Believe that the speaker doesn’t know what is in style.
E. None of the above.
8. You were born in 1988. Your manager, born in 1960, seemed irritated when for the third time you asked for feedback on your performance while drafting a problem-solving report. Chances are, your manager expects
A. Less autonomy from you.
B. The same autonomy from you.
C. More autonomy from you.
D. Nothing. She’s just being difficult because of her age.
E. None of the above.
9. According to research, what percentage of people in Generation Y say being rich is their most important life goal?
A. 25%.
B. 41%.
C. 59%.
D. 81%.
E. 95%.
10. Talking to your audience is a strategy best used in which stage of the writing process?
A. Planning.
B. Revising.
C. Editing.
D. Proofreading.
E. None of the above.
11. Cycling includes
A. Drafting.
B. Getting Feedback.
C. Revising.
D. Getting more feedback.
E. All of the above.
12. While reviewing a report for a colleague, you notice historical information on the topic stops with dates from 15 years ago and seems phrased differently than the rest of his words. Chances are, your colleague used old
A. Ideas.
B. Research.
C. Boilerplate.
D. Form letters.
E. None of the above.
13. You’ve shown your Web page to potential users, who seemed frustrated with the opening screen. Chances are they’re troubled most by
A. Poorly-designed graphics.
B. Loud and grating music.
C. Too many buttons and links.
D. Not finding the information they want quickly.
E. None of the above.
14. You’ve received copy for a brochure from a co-worker but realize it’s a lot more than you’d planned for and will make the document too crowded. What is your BEST strategy to ensure that the brochure’s design works?
A. Use the copy as-is and eliminate any visuals to free up space.
B. Make the brochure bigger or shrink the font to accommodate the extra words.
C. Revise the copy for conciseness and ask the co-worker if the changes are acceptable.
D. Make two brochures.
E. All of the above are good tactics.
15. “I have negotiated an agreement that gives you a 10% discount for any domestic flight charged on our company credit card.” Indicate the alternative that both correctly evaluates the sentence and correctly explains the reason for the evaluation.
A. Good you-attitude because it contains a reader benefit.
B. Good you-attitude because the reader is getting something valuable for traveling.
C. Lacks you-attitude because it focuses on what the writer has done.
D. Lacks you-attitude because it does not mention whether the reader travels very much.
E. None of the above.
16. You notice that one of your employees has forgotten to sign her vacation request. Thus, you send out an e-mail that informs all employees of the appropriate procedure, pointing out her mistake as an example. This strategy is
A. Good you-attitude because people like specific examples.
B. Good you-attitude because we can all learn from our mistakes.
C. Poor you-attitude because e-mail is an inappropriate channel to use.
D. Poor you-attitude because the message does not protect the employee’s ego.
E. None of the above.
17. Which of the following words is LEAST negative?
A. Bad.
B. Disinform.
C. Question.
D. Error.
E. Trouble.
18. You’re in your mid-20s and are assigned to write sales letters to customers aged 45 and above. You decide to address each customer by his or her first name. Is this a good strategy?
A. No, because many people don’t like being called by their first name by people they don’t know.
B. No, because many people don’t like being called by their first name by people much younger.
C. Yes, because many people appreciate that we live in a much more casual society than ever before.
D. Yes, because the only way to be assertive with people who are older is to treat them as your equal.
E. Both A and B.
19. Which is the BEST purpose for including reader benefits in an informative message?
A. To show how the policy or procedure helps the reader.
B. To fill up the entire page.
C. To surround any negatives with positive information.
D. To demonstrate the writer’s creativity.
E. Both A and D.
20. According to Abraham Maslow, the highest form of human motivation is
A. Physical.
B. Safety, security.
C. Love, belonging.
D. Esteem, recognition.
E. Self-Actualization.