A persuasive request should open with:
A. the call for action.
B. something that will interest the reader.
C. an explanation.
D. an apology.
After getting your reader’s interest and giving your explanation in a persuasive request, you should state:
A. exactly what you want and how and when to respond.
B. how you learned about this request.
C. what benefit the letter is to you, the writer.
D. only what the receiver needs to know.
Indirect selling includes letters:
A. that introduce a new sales representative to a customer.
B. that present an order to the company.
C. that ask for leads for new business.
D. of resignation to the employer.
The first step in planning and preparing a sales letter is to:
A. decide on the central selling point.
B. make a plan for the message of the letter.
C. analyze the prospects in terms of the product.
D. decide how to spend the profit from the sales.
A successful sales message will be built by telling:
A. what the product or service will do for the writer.
B. what the product or service will do for the reader.
C. how many customers have purchased the product or service.
D. how much the product costs.
What is the overall purpose of a press release?
A. To build goodwill for a company with its readers
B. To give the readers more information about what is happening in the company
C. To keep employees informed about important issues facing the company
D. To entice the media to report about the company to increase the company’s visibility
How should you treat highly technical language in a press release?
A. Avoid highly technical language.
B. You may use technical language, but you must define all terms.
C. Keep a balance between technical language and nontechnical language.
D. You may use it freely.
Which part of a press release is the critical element that will determine its success or lack of success?
A. Contact information
C. Text of the press release
D. Lead paragraph
A good source of information for internal newsletter articles is:
B. newspapers and magazines.
C. the Internet.
D. community leaders.
Which guideline should you follow when formatting your newsletter?
A. Use ample white space.
B. Use several graphics per page.
C. Use color sparingly.
D. Use multiple fonts for visual interest.
When writing a press release, the most important information:
A. should be first in the text.
B. needs to sandwiched into the middle of the text.
C. should be last in the text.
D. should not be given in the news release.
The best and most convincing way to express your opinion to a lawmaker about an issue is to send:
A. a telegram.
B. a petition.
C. an individually written letter.
D. a postcard.
The three general categories of letters written to lawmakers are:
A. legislative, executive, and judicial.
B. executive, judicial, and prerequisite.
C. legislative, service, and follow-up.
D. judicial, legislative, and follow-up.
Letters to lawmakers should:
A. give the complete name and address of the writer.
B. be signed with “name withheld.”
C. be signed by a friend of the writer.
D. never be signed to avoid being recognized.
A good letter to the editor should:
A. get right to the point tactfully and rationally.
B. be long and discreet.
C. discourage the editor from responding.
D. be handwritten.
What type of letter would you write to a lawmaker if you wanted to help your great grandmother get her social security check corrected?
A. Service letter
B. Follow-up letter
C. Legislative letter
D. Goodwill letter
Most successful sales messages:
A. use writer-oriented appeals.
B. combine rational and emotional appeals.
C. concentrate on the cost appeal.
D. use high-pressure selling techniques to get the reader to buy immediately.