Marketing Assignment

Marketing Assignment  (1700 Words)
Individual Assessment
This assignment is about planning a relevant and useful marketing research project. You are not expected to carry out the research
Select a major Australian organization (eg. Fosters, Telstra, BHP Billiton, Orica, NAB, Crown, Qantas, AWB, Australian Dairy Corporation, Woolworths, David Jones, Toll).
• Identify a business decision relating to marketing (Product, Price, Place, Promotion, Segmentation).

• Formulate a research question that will provide information to assist managers in making this decision.

• Design a research project to answer the research question.

• Explain why this research approach will deliver a reliable and valid result

. • Discuss how the research answer will influence the business decision.

• Discuss how the business decision will affect the success of the business.

• You are expected to consult at least three journal articles to provide deeper insight into the ideas explored in your project.

Assessment

• Use of Harvard referencing to identify the source of all ideas. Assessment

• Clarity of description of the business decision.

• Clarity and relevance of the research question.

• Reliability and validity of the research project design

• Discussion of possible sources of error and what can be done to reduce them

• Clarity of explanation of how the research answer will influence the business decision.

• Clarity of explanation of how the business decision will affect the success of the business.

• Use of ideas from Journal articles

• Use of Harvard referencing to identify the source of all ideas

. • Marks will be deducted for poor layout and failure to include Title Page, TOC, page numbers, reference list.