CORE VALUES

Core Values are a guiding principle of a company. Discuss your Core Strategy and make sure to connect it to your Product Positioning & the Value Proposition (which should take into consideration the Target Market & Competition)

MAIN DISCUSSION POST: Due by Sunday Research website security using your text, online internet periodicals, or articles from the full-text databases in the library: Present your Core Strategy Create the text for an “About Us” page that properly positions your company. Brainstorm the Key Words and Title Tags you will use for your site. Provide rationale that considers all of the decisions you have made to date. This post should be 4-5 paragraphs (300-400 words) in length. Since you are researching, be sure to cite and reference the source(s) in APA format.