Coca Cola

Sources must be cited in APA format. Your response should be four (4) double-spaced pages;

Part A

Using the Internet as a resource, research the Coca-Cola Company’s efforts to keep its soft drink formula a trade secret over the course of the company’s (and the soft drink’s) one hundred-year-plus history.

1) Provide a brief summary of The Coca-Cola Company’s efforts to protect its soft drink formula as a trade secret.

2) Describe one (1) challenge the company has faced in preserving its trade secret.

3) Describe two (2) reasons why The Coca-Cola Company would choose to protect its soft drink formula as a trade secret, as opposed to using another form of intellectual property protection (for example, a patent).