Perceptual Maps

Complete the simulation, Using Perceptual Maps in Marketing, located on the student website.
Write a 1,050- to 1,450-word summary in which you address the following for each of the three major phases in the simulation:
The situation

Your recommended solutions, including why
Your results

Summarize the different marketing components addressed in this simulation by answering the following questions:

What is the relationship between differentiation and positioning of products or services? Is the repositioning of the product in the simulation as you had expected it to be? Explain why or why not.
What is the effect of the product life cycle on marketing? What effect did the product life cycle have on the product in the simulation?

  • Format your paper consistent with APA guidelines.

Dialing Program

Step 1: Requirements – Phone Dialing Program
Your mission: A prepaid phone service needs a program that converts alphanumeric keyboard input into a phone number. The user will input eight characters and the program will output either an error message or the translated seven-digit phone number. The input may contain digits, letters, or both. Letters can be uppercase or lowercase.
The program will perform the conversion per a standard telephone keypad layout.
0
5
J K L
1
6
M N O
2
A B C
7
P Q R S
3
D E F
8
T U V
4
G H I
9
W X Y Z
The program implements the following methods.
* Main(): Declares seven character variables and passes these to the following methods by reference:
o ProcessInput(): gets user input and performs the conversion
o ShowResults(): displays the results
* GetInput(): Gets seven characters from the user and stores them into the seven variables Main() has passed by reference.
* ProcessInput(): Calls ToDigit() for each, passing each character variable by reference, and returns one of these codes to Main() by value:
o 0 if there were no input errors
o -1 if there were input errors
Input errors include the following:
o The first character is 0 (seven-digit phone numbers can’t start with 0).
o The first three characters are “555” (no phone numbers start with 555).
o Any character is not a digit or an uppercase or lowercase letter.
* ToDigit(): Converts a character (passed by reference) to its corresponding digit per the table above, and returns one of these codes to ProcessInput() by value:
o 0 if the character is valid (a digit or uppercase or lowercase letter)
o -1 if the character is not valid
* ShowResults(): Writes converted telephone number to the screen, inserting a dash (-) between the third and fourth digits, and accepts the seven character variables from Main() by reference.
Sample Output:
Enter a 7 character phone number: 2132121
The converted phone number is: 213-2121
Enter a 7 character phone number: 2scdfER
The converted phone number is: 272-3337
Enter a 7 character phone number: 555resw
Invalid input, please try again.
Enter a 7 character phone number: 0988765
Invalid input, please try again.
Enter a 7 character phone number: 12345678
Invalid input, please try again.
Enter a 7 character phone number: @34*uy
Invalid input, please try again.
Tips
Best practice: Don’t try to write too much at a time! First, write an outline in comments based on the requirements and the pseudocode. Then, implement declaring seven char variables. Make sure to fix any compiler errors before implementing more. Then, write and call an empty GetInput() method that accepts parameters, but does nothing but return a dummy value. Make sure you can pass the seven character variables by reference without compiler errors before implementing any of the GetInput() logic. Keep working incrementally like this, testing as you go. Set breakpoints and use the debugger at each phase to make sure your logic is working correctly. Then, use the same approach to implement the other methods. Test each phase with valid input before handling any invalid conditions.
Pseudocode
* ProcessInput( ) Method
o Get 7 characters from the user and store them in the 7 variables that Main() has passed by reference
o Call ToDigit() for each of the 7 characters
+ If toDigit returns an error code (-1), return an error code (-1)
o If the first character is 0, return an error code (-1) to Main()
o If the first three characters are 555, return an error code (-1)
o If there are no errors, return 0
* ToDigit ( ) Method
o Convert the characters (passed from ProcessInput() by reference) to upper case
o Use a switch statement to translate characters into their corresponding digits.
+ Write a case statement for each digit and for each valid uppercase letter
+ Write a default case that returns an error code (-1) for invalid letters
o If there are no invalid letters, return 0
* ShowResults ( ) Method
o Display the Phone Number using the character variables Main() has passed by reference
* Main() Method
o Declare 7 char variables
o Get user input by calling the GetInput() method, passing it the 7 variables by reference
o Perform the conversion by calling the ProcessInput( ) method, passing it the 7 variables by reference
o Display an error message or call ShowResults(), depending on the code ProcessInput() returns

Multiple Choice Answers

1. The cost of a franchise may include
royalty payments.
high executive salaries.
a one-time federal franchise tax.
higher-than-usual labor costs.

2. Compared to large corporations, small businesses
play just as important a part in the economy.
attract more attention and make more headlines in the media.
are not as important to the well-being of society.
are highly visible.

3. One glaring example of poor ethics practiced by small businesses in general is
lack of pollution controls.
untruthful labeling of products.
lack of loyalty to employees.
fraudulent reporting of income and expenses for income tax purposes.

4. Different types of small business ownership opportunities include all of the following except
startups.
bailouts.
family businesses.
franchises.

5. Most customer service problems are identified by ?
personal observation.
outside consultants.
customer complaints.
entries in a suggestion box.

6. In a family business, the interests of the family and the interests of the business are best described as
overlapping.
conflicting.
coinciding.
having no relationship with each other.

7. Writing a business plan should be thought of as
the means to an end product.
an ongoing process.
an absolute essential to the startup of businesses.
a mental exercise.

8. A firm’s marketing mix consists of _____ activities.
pricing, promotion, and distribution
product, pricing, and promotion
product, promotion, and distribution
product, pricing, promotion, and distribution

9. A disadvantage of a sole proprietorship is
the complexity of the organization
the cost of starting the business.
the lack of limits on personal liability.
the difficulty of distribution.

10. Which of the following is not an environmental condition affecting selection of a business location?
Competition
Weather and climate
Laws and regulations
Raw material availability

11. An analysis of which of the following records facilitates maintenance of adequate stock levels?
Accounts payable records
Accounts receivable records
Cash records
Inventory records

12. Typical venture capitalists invest approximately ____ of their investment in later-stage businesses.
one-fourth
one-half
three-fourths
nearly all

13. Which of the following is classified as an entrepreneur?
A manager in a large corporation
A financial manager in a small firm
An owner-manager who bought out the founder of a firm
A salaried technician in a rapidly-growing high-tech firm

14. In general, products that are consumed in fixed amounts have
inelastic demand.
constant demand.
variable demand.
elastic demand.

15. Which of the following does not describe a method of determining promotional expenditures?
Matching industry forecasts
Spending as much as the competition
What can be spared
What it will take to do the job

16. Marcia Mendez, who runs a drapery business, has groups of employees who work in production and in installation. If she decides to use work teams as part of her leadership approach, she must increase
supervision.
compensation.
independence.
quality.

17. Which of the following is a legal basis for selecting employees?
Gender
Age
Education
Disabilities

18. An inspection plan that judges products as acceptable or unacceptable, good or bad, is known as
a 100 percent inspection plan.
an attribute inspection.
a variable inspection.
an inspection sampling plan.

19. The owner of a small manufacturing plant wants inspectors to check the width and length of a product (within specified tolerances) during the production process. This calls for
an attribute inspection.
a work sampling inspection.
a 100 percent inspection plan.
a variable inspection.

20. Assets that are relatively liquid are classified as
current assets.
fixed assets.
short-term assets.
other assets.

Cookbooks

You are starting your own Internet business. You decide to form a company that will sell cookbooks online. Justcookbooks.com is scheduled to launch 6 months from today. You estimate that the annual cost of this business will be as follows:

Technology (Web design and maintenance): $5,000
Postage and handling: $1,000
Miscellaneous: $3,000
Inventory of cookbooks: $2,000
Equipment: $4,000
Overhead: $1,000

You must give up your full-time job, which paid $50,000 per year, and you worked part-time for half of the year.

The average retail price of the cookbooks will be $30, and their average cost will be $20.

Assume that the equation for demand is Q = 10,000 – 90P, where
Q = the number of cookbooks sold per month
P = the retail price of books.

Requirement
One graph plus all empirical formulas and subsequent calculations. . .
Show what the demand curve would look like if you sold the books between $25 and $35.