BCOM 275

What type of language is used when communicating with classmates, coworkers, family, and friends?
A. Ceremonial
B. Formal
C. Official
D. Informal
When using expert testimonials, speakers should do which of the following?
A. Use experts who have celebrity status.
B. Share the expert’s credentials.
C. Always quote the expert’s exact words.
D. Protect the identity of experts by not naming them.

Which verbal support breaks down complex processes or concepts into their component parts to ensure understanding?
A. Definitions
B. Descriptions
C. Comparisons
D. Analyses

The connotation of words such as skinny or thin focuses on the
A. contextual meaning
B. emotional meaning
C. actual meaning
D. denotative meaning

If you try to persuade your classmates to donate canned goods for the hungry in your community, your topic is one of
A. pathos
B. value
C. policy
D. fact

When you use an expression like raining cats and dogs, you are using
A. contextual language
B. denotative language
C. figurative language
D. connotative language

What logical fallacy can occur when a speaker focuses on similarities and ignores significant differences?
A. Hasty generalization
B. Faulty comparison
C. Either/or thinking
D. Slippery slope

When you lead, instruct, challenge, or introduce your audience to act on or accept your solution, you are at which step of Monroe’s Motivated Sequence?
A. Visualization
B. Action or approval
C. Attention
D. Solution

This persuasive organizational pattern arranges information based upon pros and cons.
A. Cause-effect
B. Effect-cause
C. Monroe’s Motivated Sequence
D. Advantages-disadvantages
A concept proposing that negative cultural assumptions about a group can create for its members a belief in those assumptions is called
A. a perceptual process
B. a halo effect
C. an attribution error
D. a stereotype threat

Developing cross-cultural competence includes which of the following?
A. Walking on eggs
B. Using hot button words
C. Separating culture from communication
D. Overcoming personal biases

Groups that value higher power distance believe relationships are
A. informal
B. relationship oriented
C. hierarchical
D. individualist

Utilitarianism is part of this perspective on moral reasoning.
A. Virtue ethics
B. Moral relativism
C. Consquentialism
D. Deontology

A value judgment requires this type of assessment.
A. Monroe’s Value Sequence
B. Normative
C. Consistency
D. Worth or desirability

What is the belief that correct moral principles are those accepted by the correct religion known as?
A. Moral relativism
B. Religious relativism
C. Virtue ethics
D. Religious absolutism

This preparation process involves looking at the characteristics of the receivers of the sender’s message.
A. Channel evaluation
B. Determining the message
C. Receiver response analysis
D. Audience analysis
Which of the following is the most reliable source of information?
A. Wikipedia
B. A blog
C. A book recommended by your instructor
D. Britannica Online

Consider the following statement: “Studies confirm what everyone already knows: Smaller class sizes make better learners.” This is an example of which fallacy?
A. Argument from common practice
B. Misplacing the burden of proof
C. Begging the question
D. Slippery slope

Providing only two choices when others are available defines which fallacy?
A. Ad hominem
B. Straw man
C. Genetic fallacy
D. False dilemma

Consider the following statement: “Morgan, you’re down to earth and I trust your judgment. That’s why I know I can count on you to back me up at the meeting this afternoon.” This is an example of which fallacy?
A. Apple polishing
B. Guilt trip
C. Argument from pity
D. Slippery slope
Demographics include which of the following?
A. Ethnicity, gender, race
B. Beliefs, feelings, likes
C. Attitudes, interests, values
D. Values, morals, opinions

Audience analysis should occur at what point in the creation of a message?
A. Once feedback is received
B. Before the message is created
C. Before the message is sent
D. After selecting the channel

Measurable or observable characteristics of your audience are called
A. pseudographics
B. demographics
C. psychographics
D. statistics

Which communication method provides some of the benefits of face-to-face communication when all parties are not in the same location?
A. Teleconference
B. Instant messaging
C. Videoconference
D. Vodcasting

Sound and light waves are an example of which part of the communication model?
A. Noise
B. Channel
C. Encoding
D. Decoding

Which informal communication channel involves its own abbreviations to accommodate the limited number of characters available in any given message?
A. Handwritten letters
B. E-mail
C. Text message
D. Voicemail message