ASSIGNMENT 04

G03 Principles of Retailing

This assignment response must be at least a paragraph in length.

Respond to the items below.

Part A:     Categorize two food-oriented retailers using the width and depth of assortment classification system. Explain your category choice for each retailer.

Part B:     What are the implications of the growth of combination stores and food-based superstores on the conventional supermarket? How can a conventional supermarket effectively compete against a food-based superstore?

Part C:     Explain how a supermarket retailer can estimate the degree of market saturation for a given location.