You are the Director of Marketing for ABC Widgets. You have been tasked with designing and conducting a survey of potential customers. In order to do so, you must first consider some critical elements:
Describe the three (3) generic types of possible survey methods, as well as a fourth option: online surveys.
Which type of survey method will you use, and why?
There are three (3) major factors affecting the choice of survey method. What are these factors and how did they influence your decision?